Just looking at a brand’s color scheme can give you an idea of the brand’s values. We all associate colors with meanings and emotions, and colors do a lot of heavy lifting in any design. A poorly chosen color scheme can leave a brand floundering.
Color meanings can be learned from society (black is funereal), or they can be intuitive (green represents nature). Many colors have a different significance in different cultures. Ultimately, color meaning is subjective – it’s about how you feel after all!
