branding

Real Estate Company Branding - Case Study

Rose & Womble Realty came to us after analyzing some market research results and asked us to develop a brand strategy, new campaign, and a new tagline to replace ‘Your Local Real Estate Resource.’ The campaign included producing commercials inspired by the research featuring our proposed new tagline and brand strategy as well as refreshing the logo, brand standards and more.

Case Study

branding

advertising

Broadcast

Design

Color Theory

Just looking at a brand’s color scheme can give you an idea of the brand’s values. We all associate colors with meanings and emotions, and colors do a lot of heavy lifting in any design. A poorly chosen color scheme can leave a brand floundering.

Color meanings can be learned from society (black is funereal), or they can be intuitive (green represents nature). Many colors have a different significance in different cultures. Ultimately, color meaning is subjective – it’s about how you feel after all!

color

branding

logo design