Case Study
The Retreat at Bennett’s Creek: Crafting a Lifestyle Through Branding and Marketing
Branding a Lifestyle: The Retreat at Bennett’s Creek
When WeldenField & Rowe Custom Homes envisioned The Retreat at Bennett’s Creek, they turned to 3 Waves Agency to bring their new community to life. Through branding, video marketing, and a social media strategy, we helped craft a cohesive identity that highlights the peaceful, outdoorsy lifestyle and one-of-a-kind amenities this community offers.
Challenge
The Retreat at Bennett’s Creek needed to generate excitement and attract buyers before the community was built, while conveying the builder’s vision and creating a brand identity.
Solution
- Brand Messaging: Crafted messaging to reflect a tranquil, maintenance-free lifestyle, and developed the tagline “Live Your Best Life” to encapsulate the community’s appeal.
- Website Design: Designed a mobile-friendly page with floor plans, renderings, and a contact form to capture leads.
- Video Marketing: Created an engaging promo video using drone footage and upbeat music to build excitement.
- Social Media Management: Branded and launched Facebook, Instagram, and Twitter accounts with organic and paid campaigns.
Results
The cohesive branding and marketing campaign generated interest before construction began, built a social media following, and established The Retreat at Bennett’s Creek as an attractive option for homebuyers. The community sold out in a shorter than normal sales cycle.
“Live Your Best Life” is a predominant phrase being used in today’s society and perfectly sums up what this community is all about, especially with the one-of-a-kind amenities that they offer.
SOCIAL MEDIA STRATEGY
To ensure complete engagement and potential buyer interest, The Retreat at Bennett’s Creek enrolled in our Social Media Management service, which included 12 months of organic, paid posts, and account creation. We created a branded Facebook, Instagram, and Twitter accounts for The Retreat at Bennett’s Creek and started work on social media friendly content. Our organic posts will feature amenity highlights, community happenings, and construction progress while our paid posts will be responsible for gathering page likes and getting the information out.
VIDEO MARKETING