Case Study
Rose & Womble Realty Branding
Rose & Womble Branding and Advertising Campaign
Challenge
Rose & Womble Realty, a prominent real estate firm in Coastal Virginia, needed to evolve its brand to align with updated customer priorities revealed through market research. The survey highlighted key factors like honesty, ethics, and expertise as top drivers for choosing a Realtor, rather than locality.
Solution
Brand Refresh
- Updated the color palette to include a more vibrant red paired with a navy blue for a modern and sophisticated look.
- Introduced Museo Sans Rounded, a friendly and modern sans-serif typeface, to enhance readability and brand warmth.
Tagline Development
- Crafted the emotionally resonant tagline “Connecting Heart and Home” to emphasize the emotional journey of buying or selling a home.
Video Campaign
- Produced a series of emotionally driven video ads focusing on the client’s key importance factors (honesty, availability, and expertise).
- Included testimonials and relatable storytelling to connect with diverse demographics.
Marketing Materials
- Designed modern print and web ads with clean layouts, bright photography, and consistent branding elements.
Results
- A unified brand identity that resonates emotionally with clients.
- Increased engagement through video campaigns aired on major local networks (WAVY TV10 and ABC13).
- Reinforced Rose & Womble Realty’s position as a trusted and modern real estate partner.
VIDEO MARKETING